Look how far I’ve come…
Well, you can’t really tell in this picture, but compared to the cover photo of this post, you can! In one of my live class a week or so ago, I showed this as an example of what not to do when trying to stand out in a saturated market. The picture on the right is posted to my salon’s Instagram page from years ago. The picture on the left, never made it to the internet streets.
I Googled ‘percentage of people purchase from imagery’ and one of the responses said that 75% of online shoppers rely on product photos prior to purchasing. I believe that number could be higher, especially when it comes to the beauty and grooming industry. Imagine if I always had pictures that looked like either of these? YIKES!
Your portfolio should tell a story…
Whether you’re a DIYer or a professional, your work should speak for you. The best representation of that when the world is asleep is your portfolio. Examples would be:
Now, I’ve been doing hair for around 15 years, and imagine if all my work looked like the collage at top of this post on the right. Not in 2023, bay-bee! So when trying to present yourself to the world, make sure that you have a clear photo that details your work, have good lighting, and make sure your clients are having fun with you while doing it.